Outsourced Bilingual English Spanish Call Center Support – GuateCall

Outsourced Bilingual English Spanish Call Center Support – GuateCall

by Guatecall News

GuateCall’s bilingual English Spanish call center services will help you penetrate the U.S. Hispanic market and build a loyal Spanish speaking customer base. Whether you need inbound customer service, web chat or email support, our fluent Spanish call center agents are here to help. Our Spanish call center also helps by providing outbound services to generate new customers as well as other services such as market research and follow up calls.

The U.S. Hispanic population has an immense buying power and is growing rapidly, not only because of its size, but because its average household income is growing considerably. Major companies have focused on this population for years and other savvy companies are now targeting this market as well. GuateCall’s bilingual English Spanish call center support is prime to help you reach this growing market. GuateCall offers a best in class outsourced call center support experience. We do this through our American owned and run bilingual English Spanish call center support center located nearshore in Guatemala, Central America.

The U.S. Hispanic population is now over 57 million people and growing.  In 2015, Hispanics controlled $1.3 trillion in buying power, an amount larger than the GDP of Australia or Spain, according the Selig Center for Economic Growth, up 167% since the turn of the century. The increase is more than twice the 76% growth in non-Hispanic buying power during the same period. The center’s projections show U.S. Hispanic buying power continuing this trend, reaching $1.7 trillion by 2020.

Worldwide, the Spanish speaking population is growing and with the developed internet connectivity that is now well established in Latin American countries especially Mexico, Guatemala and the rest of Central America as well as South America, the need for Spanish call center support has never been greater. The Hispanic population and more specifically, the younger Hispanic population is very brand aware and love to shop. They use their mobile phones as their preferred method of shopping online. They love seeing brands speaking their language and appeal to their culture. It creates a unique connection between them and the brand which translates to loyal customers and a large revenue stream.

When picking a bilingual Spanish call center to help service the Hispanic population, the choice between using a US based call center and a nearshore call center become clear. The obvious choice would be to look at nearshore call centers. Here are a few of the great benefits to outsourcing nearshore to a bilingual English Spanish call center company:

  • The ability to have a large supply of native Spanish speakers to service your customers.
  • No need to pay the premium wages for Spanish call center agents like in the US. This is a significant savings that can range from 30-50%.
  • Guatemalan Spanish Call center agents in particular have a very neutral Spanish so they are easily understood by all Spanish speakers.

GuateCall’s bilingual nearshore English Spanish call center is perfectly situated to help you penetrate and service the Spanish speaking Hispanic market. Guatemalan Spanish Call Centers are so successful because they are known throughout the world as having a very neutral, easily understood Spanish accent. No matter where the Spanish speaker is from, our Spanish call center agents will be easily understood.

GuateCall’s Spanish call center agents can help you with maintaining and or creating ways to target and service the Hispanic population. Some of the offerings for our Spanish call center services include:

  • Inbound Spanish Call Center Support
  • Outbound Spanish Call Center Services
  • Spanish Customer Service
  • Spanish Up-Sell and Cross-Sell
  • Spanish Retention Programs
  • Spanish E-mail Services
  • Spanish Web Chat Solutions (Click to Chat)
  • Spanish Business to Business Programs (including Demand Generation & Appointment Setting)
  • Spanish Market Research
  • Spanish Satisfaction Surveys
  • Spanish Lead Generation and Qualification

At GuateCall, we pride ourselves on being an extension of your brand. We work hand in hand with our customers to meet targets while upholding the vision and mission of the company. Take the opportunity to reach out to us and see how GuateCall will help your business grow!

How to Choose the Right Outsourced Call Center?

How to Choose the Right Outsourced Call Center?

by Guatecall News

There are so many options to choose from in the outsourcing industry today, how does a company decide in who’s hands to put their customer interaction?

Usually, when speaking with companies or industry experts, the first question we hear is what do you charge for bilingual inbound customer service support? There is usually a target range broken down to some country average such as Guatemala is X Dollars per hour, Mexico is Y Dollars per hour and the U.S. is Z Dollars per hour etc etc.

My thought is, how long is a piece of string? What kind of support?  What level of knowledge does the agent need to give the customer experience necessary? What level of English does he or she need to have? What quantity of agents and how many hours? In what way can our call center be a difference maker in the customer’s business? The list goes on and on.

So how to choose? Obviously price plays an important role in any buying decision. We always want to strike a balance of affordability and high end service. The key is to give great value. At Guatecall, we positioned ourselves as offering a higher level of service while staying in a more affordable price range. We did this by locating our call center nearshore in Guatemala, Central America.

Being nearshore and employing people from the top 20% of our robust contact center industry, mixed with our can do attitude and environment, allows us to give our customers great service and value, our employees a higher pay as well as give back to our community.

Given all that, you might say, great but other companies say similar things. That’s true and some might also actually do it ;-).

When I read about companies and what they speak about when it comes to customer experience, the word passion pops up often. But what is this passion about? Every company is, or atleast was, passionate about something. The key is to understand what the company is passionate about and if we, as an outsourcer, share the same passions and set of values. If so, we are well on our way to a mutually beneficial relationship. If not, well that’s why there is chocolate, vanilla and every other flavor under the sun.

By aligning your company with our Latin American bilingual English Spanish call center, you will be well on your way to scaling your business and increasing revenue. Our call center is well versed in inbound and outbound services, web chat (click to chat), email response, surveys and other critical business needs. With our aligned passion and can do attitude, the sky is the limit! How can we help you succeed?

This article was written by Perry Silber, COO of GuateCall. GuateCall is a Near-shore contact center provider of multi-channel bilingual English and Spanish call center services located In Guatemala, Central America. Whether through voice or chat, we can provide superior services to your organization. If you would like to learn more about GuateCall and Call Center services in Latin America, please reach out to me at 713-474-2222 or by e-mail perry@guatecall.com.

Guatemala’s Bilingual English Spanish Call Centers – GuateCall

Guatemala’s Bilingual English Spanish Call Centers – GuateCall

by Guatecall News

GuateCall has built a reputation of delivering high end bilingual English Spanish call center and BPO services from Guatemala, Central America. The Multi channel services offered include but are not limited to phone, email, online chat and social media response. GuateCall offers its services to companies in the United States, Canada as well as throughout Latin America. The key to GuateCall’s success is its ability to become an extension of the brand it represents and instilling a can do attitude within the culture of the company. This helps build a great customer experience for both the end consumer as well as the outsourcing client.

GuateCall is located just a short 3 hour flight from Multiple destinations in the United States, such as Miami, Houston, Dallas, Los Angeles, Newark and Atlanta. This major convenience allows for more face to face contact opportunities with our clients.  With its beautiful scenery and friendly people, Guatemala is an ideal destination to mix both business and pleasure.

Guatemala is a major player in the contact center space and provides contact center support to many of the top Fortune 500 and 100 companies in the U.S.  This leads to a tremendous pool of qualified, well versed employees in all ranges of work from inbound customer service, click to chat services as well as email response and all types of back office work.  Needless to say, at GuateCall, we target the top 20 percent of the contact center workforce in Guatemala. This gives us access to a well versed, highly tenured and skilled staff. Since GuateCall is not a public company, as most of the call centers in Guatemala are, we have the ability to cut a lot of the fat from our competitors prices and offer the highest standards at a fair price.

Another great benefit to the bilingual Guatemalan call center agent is their accent neutrality. It’s a given that we employ agents that are easily understood in English, but did you know that Guatemala is famous for its accent neutral Spanish? No wonder learning Spanish in Guatemala has become such a hot spot for many tourists. Our bilingual agents can help your business tap the $1.2 trillion U.S. Hispanic consumer market by being able to communicate with your clients not only with an easily understood Spanish accent but by connecting with your clients via the same mentality and culture. You don’t need to be limited by the staff and space you have at your current location. Our contact center outsourcing solutions enables your business to partner with a preferred contact center that has consistently out performed our customers’ current in house and out sourced solutions across multiple platforms.

Isn’t it about time you learned more?

This article was written by Perry Silber, COO of GuateCall. GuateCall is a Nearshore contact center provider of multi-channel bilingual English and Spanish services located In Guatemala, Central America. Whether through voice or chat, we can provide superior services to your organization. If you would like to learn more about GuateCall and Call Center services in Latin America, please reach out to me at 713-474-2222 or by e-mail perry@guatecall.com.

 

It’s Not The Call Center – It’s The Company

It’s Not The Call Center – It’s The Company

by Guatecall News

Companies are spending lots of time and money trying to increase customer engagement and sales.  There are new roles, departments, endless meetings.  There are new tools, new metrics, gamification, QA structures, bonuses, Multi-lingual service. The list goes on and on.

Yet with all of that, customers are generally dissatisfied with the service they receive when reaching out to companies via phone or chat.  More than that, customer service representatives are generally just as excited to give exceptional service as the client is to reach out to the company (a bit of sarcasm).

So why is this the case?  First thing that comes to my mind is Classical conditioning, think Pavlov’s dogs.  If you’re not familiar with this term, look up Pavlov’s dogs on the internet.  It’s a study done in the late 1800s by a Russian physiologist named Ivan Pavlov. (Pause here and read up on it if you don’t already know.) Customers today are conditioned to assume they will receive an uninterested, unknowledgeable, scripted customer service representative on the phone or web-chat and the customer service agent is assuming they will get more complaints, more issues and generally just wants to do good enough to hit his metrics, get good QA scores and make a living.

So what is a business to do?  How do we break this cycle?

From a call center operations perspective it’s nice to think that the reason that people don’t do what you need them to do, or conform to your standards, or make good choices is simply that they don’t know enough.  If the problem is a lack of knowledge than its easy to give more training, give them a couple of tests to make sure they got it and you’re good to go.

What about those dreaded employees who constantly show up a few minutes late to their station to log in? Oh, that’s easy you say. Just let them know that being late isn’t allowed.  Give a DP. Threaten to fire them if this happens. It tends to fix the issue.

The thing is all these and more are symptoms of a bigger issue. Your reps most likely view their job as a temporary necessity.  They want to do what is expected and get paid.  They don’t necessarily care about the same things that the company cares about and the reason they don’t care isn’t that they don’t know what you know or can’t figure out how to show up to work five minutes earlier.

The challenge for a company is to understand their call center IS their touch-point with the customer.  It is the key to customer experience and must be treated, not as a necessary evil that constantly gets budget cuts, but as a marketing opportunity that can be utilized to increase company revenue and customer satisfaction.

A great way to start making a change is to educate our people about our belief systems.  What is it that we care about as a company? What DRIVES us, what’s our PURPOSE  and WHY it matters.  This coupled with great training, good pay, fun atmosphere and a SINCERE caring for our people, not only in words but by action, will help drive a change in the culture of the contact center. Invest in the contact center and watch a truly measurable difference occur.  Not in your KPI’s, but  in your company’s bottom line.

This article was written by Perry Silber, COO of GuateCall. GuateCall is a Near-shore contact center provider of multi-channel bilingual English / Spanish services located In Guatemala, Central America. If you would like to learn more about GuateCall, please reach out to me at 713-474-2222  or by e-mail perry@guatecall.com

The Best Marketing Strategy you already have – Customer Care!

The Best Marketing Strategy you already have – Customer Care!

by Guatecall Uncategorized

What are we willing to spend to get customer interaction on social media?  What about great feedback?  Even more so, what about a customer referral to not one, not two but a group of friends?

Now consider that these questions are not only a Marketing department conversation.  They hit at the heart of what progressive companies should be speaking about at their Customer service and Sales department meetings as well.

We are all aware of the power of good marketing.  Heck, we’re all consumers and can relate to how a good marketing effort drives our desires.  It brings us, as customers, to the company.  The thing is, it just brings us there, it doesn’t engage us once we’re there and it surely doesn’t keep us shopping or referring others.

For all that brands, and their marketing departments, in particular, talk about customer relationships, the relationship that counts the most for consumers themselves is still that great interaction that can only exist between them and a real person that’s friendly and knowledgeable. Chances are that person is a customer service representative.  We need to make a connection with our customers, to interact with them on their level.  We must listen to what customers are saying and be in tune with what they are not saying.  Whether speaking to a customer service rep on the phone or chatting via web or on social media, a great interaction with a customer or prospect is the opportunity companies should be embracing.

Human interactions — especially in the age of online shopping and self-service are what your customers will remember and what they’ll talk about, perhaps very publicly. So, from a marketing standpoint, the quality of those interactions is enormously significant.  I’m always reminded that it takes 10 positive interactions to erase 1 negative experience.  How scary are those numbers to companies solely focused on KPI’s and cost reductions?

Marketing departments spend significant resources to engage perspective consumers and re-enforce positive messages to existing clients.  It is critical that companies invest in customer service agents, or whatever buzz word they want to label them as, and recognize that these are the people who will ultimately shape the experience and image your company has with its clients.

This article was written by Perry Silber, COO of GuateCall. GuateCall is a Near-shore contact center provider of multi-channel bilingual services located In Guatemala, Central America. If you would like to learn more about GuateCall, please reach out to me at 713-474-2222 or by e-mail perry@guatecall.com.

Latin America- Fastest Growing Outsourcing Destination

Latin America- Fastest Growing Outsourcing Destination

by Guatecall Inspiration News

With demand for a better customer service experience at an all time high, companies are finding the need to outsource more of their multi channel customer services to contact centers that have the experience necessary to handle the heightened demand of today’s customers.

The global market for outsourcing is rapidly expanding and near shore locations such as Latin America and specifically Central America have become a go-to area for outsourcing services such as Voice, Email and Chat.

Guatemala and specifically Guatemala City, with its advanced technology and highly skilled and educated workforce, has become a go-to destination for some of the top companies in the United States and Canada.

Major outsources are servicing the American as well as Canadian markets and now are expanding to the European markets.  Telus, EGS, Allied Global, Xerox, Genpact, Capgemini, 247 Customer &  Intouch are some of the bigger players in the Guatemalan market today.

GuateCall, a boutique contact center also located in Guatemala City, is uniquely situated in this Central American market and offers companies looking for a higher end customer service experience at an affordable price an opportunity to outsource services to a nearshore location.

There are some major overall benefits when outsourcing to Latin America and specifically Guatemala, Central America.

  • Guatemalan people are known for their customer service skills and that mentality is a major benefit when the needs for quality customer service experiences is at an all time high.
  • Guatemala has a very neutral accent so customer service representatives are much easier to understand and speak with than Indian or other call Centers in the industry.
  • Guatemala not only has a clearer accent in English but is known to have the most neutral accent Spanish in Central America as well. This allows bilingual conversation to flow smoothly no matter which region a Hispanic customer is calling from.
  • The Geographic proximity to the United States and Canada is a great benefit for Latin American outsourcing. Guatemala is Central time zone located and just a short flight for multiple cities in the U.S.

If your customer service experience is in need of some extra help and are looking to increase customer loyalty, referral business and retention of clients in this highly competitive marketplace, feel free to reach out to us to learn how customer service from GuateCall can differentiate your company from its competitors at an affordable price!

 

This article was written by Perry Silber, COO of GuateCall.  GuateCall is a contact center in nearshore Latin American/ Central America. Our call center is a provider of multi-channel bilingual English and Spanish services located In Guatemala. If you would like to learn more about GuateCall and its services in voice, chat or email in both English and Spanish, pleas reach out to me at 713-474-2222 Ext 116 or by e-mail.

The Life of the Customer

The Life of the Customer

by Guatecall Inspiration News

Companies are realizing that customer satisfaction is a key to growing their business. With the cost of gaining a new customer on the rise and with the many options customers have of where to spend their hard earned money, emphasis is being placed on increasing the customer experience at every touch point. Multi channel service is growing rapidly via phone, email, chat, social media and face to face interactions.

Within these channels, many companies have formed teams of specialists to service the customer to the best of their abilities. Even specialized teams within teams are created, ie sales teams, retention teams, escalation teams, dispatch teams, follow up and survey teams and the list goes on. The purpose of each is to create and maintain a happy customer who will continue to do business with the brand and create future referrals.

Company management will often be the first to tell you that they are all about customer satisfaction. In the quest to increase customer satisfaction many have been measuring the quality of each interaction with the customer by implementing internal and external quality assurance teams, CSAT surveys etc.

So why do so many companies lose business even though their customer satisfaction scores show positive results?   I’m reminded of the lecture I saw on Ted Talk when Simon Sinek said “Customers don’t buy your products or services, they buy how you make them feel.”

The thing with feelings is that they change over time. With all the different departments and the way customers have to interact with a company, management needs to create a “feeling” that is consistent among all channels through all customer interactions. More than that, when a person from a sales department speaks to a prospective customer, the feeling that the customer gets should be the same as when the next sales person receives a call from the same customer and more than that, if that same prospect sends an email or a web chat, that same feeling should resonate.  Easier said than done, yes, but  companies willing to invest in the total customer experience will reap the rewards of more business from existing clients as well as a boost in referral business.

Two examples come to mind.  I was having lunch with a few friends yesterday and one said that he’s looking to replace the windows in his home.   He remembered one of the guys at the table had just put in new windows less than a year ago, so his questions to him went something like this: “So I’m looking to replace my windows and I spoke to a couple different companies and I’m getting quotes and stories that are all over the place.  You just replaced your windows, didn’t you?  Who did you use?  Do you trust them?  Would you recommend I use them or in hind sight use someone else?  Did you have any leaks later and how quickly did they fix it?  I was also told that lifetime warranties are just a sales gimmick so I don’t think that really matters.”

Now being that I’m in the contact and call center industry and part of a company that is nearshore in Latin America and since we have an account that deals in residential services (not windows) and we handle their phone sales and customer service and also dispatch their contractors, handle their social media, respond to the emails, chat services as well as follow up survey for after job satisfaction, I was very interested in where this conversation was going!

The response was that he wouldn’t go out on a limb and recommend anyone.  He got quotes from three different companies and went with one of them. They were pretty good.  The salesperson gave him a good deal and at least he didn’t have to watch the installers while they were working because it seemed like they were doing a thorough and clean job.  As far as leaks, he had a window that leaked a few months in and after a couple of calls they came out and fixed it free of charge.  He said “You know how these things go.  To go out and install new windows they’re quick, but on warranties you need to hound them a bit to get what you need done.  It’s just how it works in these types of industries”.

It’s just how it works in these types of industries. Really?  “Why should it be like that in these types of industries?” I interjected.
“Because they already made their money on the sale” he responds, “now everything else takes away from the bottom line. So when I call sales I get an answer right away, but to get a person to service me after the job is done, I tend to call a couple of times, stay on hold for a while… but it doesn’t matter, I’m persistent.  They get it done eventually.”

It would have been great for the window company to be in on this lunch.  A person just asked his friend for a referral on a 20-30k job and since the follow up was ok, he didn’t get a rave review.  The feeling the company has left an existing customer was OK.  It wasn’t that he was dissatisfied.  It wasn’t that he wasn’t going to do business with them in the future, but he clearly was not a raving fan.  He was not an advocate for the business and did not refer them business.

Today’s challenge for companies is to see and measure the customer satisfaction through the life of the customer.  Every point of contact matters.  Teams must communicate the same message to their customers through all points of contact during all stages of the customer interaction. They must identify what that customer cycle is and truly understand how they are perceived in that cycle today. Then they should measure their performance in that cycle and build cross-functional teams to support those functions that need improvement as well as build open channels of communication between teams.

As best-selling marketing author Seth Godin wrote:
“Don’t touch it, you might break it.” This is, of course, the opposite of, “Touch it, you can make it better.” What’s the default where you work?

So go out there and create a process to support and enhance those customer life cycles and create a culture of constant improvement.

 

This article was written by Perry Silber, COO of GuateCall.  Our contact center is a Latin American Nearshore call center provider of multi-channel bilingual English and Spanish services located In Guatemala,Central America. If you would like to learn more about GuateCall and its services in voice, chat and email in both English and Spanish, please reach out to me at 713-474-2222 or by e-mail.