Call Center Scripting

Call Center Scripting

by Guatecall Uncategorized

A call center “expert” was just explaining to me why call center scripting has no place in the customer service environment. I mentioned that only BAD scripting and POOR delivery of the script has no place in the customer service environment. We agreed to disagree.

Call center scripting is a valuable tool. When used correctly, it helps a call center agent deliver the correct message, consistently and with confidence.

I know that call center scripting gets a bad rap. We’ve all received telemarketing calls from agents that are clearly reading from a script or have called a company for service and had to deal with a scripted customer service agent that could only say canned responses that where totally useless.

Is that a scripting issue? I think it’s most likely a training issue, a management issue or a mix of both.

When actors deliver their “scripts” in the movies, we sit and watch for two hours without once thinking to ourselves, wow, he really followed the script well. This is because good actors are professionals. They hone their skills so that the script sounds natural. As though the words where theirs. Same with a call center agent.

A scripted sounding agent is a product of lack of training, lack of desire or a mix of both. Usually caused by poor management or a client that does not want to pay for training and believes that agents can just be thrown into the deep end and learn to swim as they go.

Call center agents that sound scripted need more training. They need to understand the business they represent, their customers and the call flow. They need to memorize their scripts. They should know that script inside and out. They need to understand where the emphasis needs to be placed and the pace necessary in delivering. They should practice it until people believe it’s their own words coming out of their mouths.

But what about customers questions? What about building empathy? I have scripts for that too haha! I’m just kidding but just partially. I do find that most customers questions tend to repeat themselves over and over. For this I would suggest creating FAQ (frequently Asked Questions) scripts and you guessed it, have the agents know those just as well as the other material.

In coaching customer service, listening skills are key. There are many opportunities within a conversation to build like and trust with the customer. Even though we have a script for agents to follow, if agents are trained well, they can find “bonding opportunities” with their customers. In fact, it should be encouraged that agents find these opportunities within the call if only for a moment.

A script takes agents on the road from start to finish of the call in the most efficient way possible. Learning how to take a quick detour on the trip to bond with the customer is the icing on the cake for great customer experience.

Call center scripting is designed to scale a great message across a large group of agents. When used correctly, it offers consistent and measurable results and most importantly, great customer service!

GuateCall is a nearshore contact center located in Guatemala Central America/ Latin America. Our contact center solutions offers multi-channel bilingual English and Spanish services. If you would like to learn more about GuateCall and its services in voice, chat or email in both English and Spanish, please reach out to me at 713-474-2222 or by e-mail perry@guatecall.com .

Call Center Quotes – 10 Leadership Call Center Quotes – Call Center Motivational Quotes – GuateCall

Call Center Quotes – 10 Leadership Call Center Quotes – Call Center Motivational Quotes – GuateCall

by Guatecall Uncategorized

10 Leadership Call Center Quotes in Our Customer Service Training!

At Guatecall, we pride ourselves on our constant training. We believe very strongly in having consistent leadership training and one of our favorite things is having call center quotes given by our attendees during training.

The great thing about call center quotes during leadership training is it allows for an opportunity to research great leaders, read about them, their books and share with the class a little bit about the person and how they personify a leader. We also share  “call center quotes” from this person and explain how we can use these call center quotes as part of our call center speak on the floor with agents. This gives our agents some positive thinking moments throughout the day.

Our supervisors constantly refer back to training they are given and apply things from it like our call center quotes on the floor. We’ve learned that our call center quotes are a fun way to give some quick motivation to our call center agents. It helps put a smile on a call center agent’s face which gives the extra push to do good on the call.

Here are some call center quotes that we enjoy and we hope you enjoy them too!

1: “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”
-John Quincy Adams

2: “Whatever the mind of man can conceive and believe, it can achieve.”
-Napoleon Hill

3: “Do not follow where the path may lead. Go instead where there is no path and leave a trail.”
-Ralph Waldo Emerson

4:“The true mark of a leader is the willingness to stick with a bold course of action — an unconventional business strategy, a unique product-development roadmap, a controversial marketing campaign — even as the rest of the world wonders why you’re not marching in step with the status quo. In other words, real leaders are happy to zig while others zag. They understand that in an era of hyper-competition and non-stop disruption, the only way to stand out from the crowd is to stand for something special.”
-Bill Taylor, from article “Do You Pass the Leadership Test?”

5: “The Quality of a leader is reflected in the standards they set for themselves”
-Ray Kroc

6: “The very essence of leadership is that you have to have vision. You can’t blow an uncertain trumpet.”
-Theodore M. Hesburgh

7: “Leadership and learning are indispensable to each other.”
-John F. Kennedy

8: “A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better.”
-Jim Rohn

9: “The single biggest way to impact an organization is to focus on leadership development. There is almost no limit to the potential of an organization that recruits good people, raises them up as leaders and continually develops them.”
-John Maxwell

10: “The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.”
-John Maxwell

We hope you enjoyed some of these call center quotes and can utilize these and others in your training. What are some of your favorite call center quotes? Here is to great customer service and experience for your customers!

 

Bilingual Latin American Contact Center Solutions Provider- GuateCall

Bilingual Latin American Contact Center Solutions Provider- GuateCall

by Guatecall Inspiration News

Latin American contact center solutions providers have become increasingly popular in offering contact center solutions. With so many contact center solutions providers in Latin America, Central America and South America to choose from, which contact center solutions company is right for your business?

A few quick thoughts come to mind.

  1. There is an obvious cost saving to consider when outsourcing nearshore contact center solutions  over outsourcing to a US contact center.  A nearshore center is generally 30%-50% less expensive than US contact center solutions providers. There is also differences in price points between one nearshore center to another nearshore center due to different factors such as quality of service as well as size and overhead.
  2. Contact center solutions companies in Central America, South America, as well as the Caribbean are able to attract higher skilled employees such as college students and graduates.
  3. Latin American contact center solutions providers have an advantage of being staffed by bilingual agents speaking Spanish as well as English. There is no need to pay a premium for Spanish support.

There are the clear benefits of saving money and staying in a nearshore environment with a high skilled labor force. The question is will the customer experience be what your customer is expecting from your business?

Contact center solutions outsourcing to a Latin American contact center can therefore be a daunting task. Which country in Latin America will serve your needs best?  There is Guatemala, El Salvador, Honduras, Costa Rica, Panama, Argentina, The Dominican Republic, Mexico, Belize, Brazil, Jamaica, Colombia and many more.

The reduction in telecom rates, the emergence of the Internet, and the pool of educated, bilingual agents in Central & South America have caused a boom in the contact center solutions outsourcing industry in these countries.  Both large nearshore contact centers as well as smaller boutique nearshore contact center solutions providers have established themselves as capable contact center solutions providers in customer service, web chat, email and the back office service industry. Many of the contact centers can be an excellent choice for applications that require English, Spanish, or Bilingual agents. Choosing the correct center for you is the critical next step.

Which contact center is right for you? 

The factors such as management, size, price and customer service come into play.  I would suggest getting to know GuateCall, which is our contact center solutions provider based in Guatemala, Central America.  We are American owned and run and our hands-on management is a key differentiation factor between our contact center and other contact center solution providers in Latin and especially Central America.  We work as a seamless extension of your team by integrating our services and management to work hand-in-hand with yours, at every point of contact. We strive to make your customers happy.

People like to do business with people they like!
Our contact center solutions team is consistently trained about the value of a happy customer and the efforts needed to maintain this relationship. At every point of contact we strive to deliver a service that exceeds your expectations, thus elevating your brand and identity.

As your search for Bilingual English and Spanish customer support takes you to Latin and specifically Central America, with all the advantages nearshore contact center solutions providers have to offer, take a look at GuateCall, located in Guatemala City.  We can discuss your specific contact center needs and determine if we are the right fit for YOU.

This article was written by Perry Silber, COO of GuateCall.  GuateCall is a nearshore contact center located in Guatemala Central America/ Latin America. Our contact center solutions offers multi-channel bilingual English and Spanish services. If you would like to learn more about GuateCall and its services in voice, chat or email in both English and Spanish, please reach out to me at 713-474-2222 or by e-mail perry@guatecall.com .

 

Call Center Services from Call Center Companies in Guatemala

Call Center Services from Call Center Companies in Guatemala

by Guatecall Uncategorized

With demand for better call center services at an all time high, businesses are looking to outsource to more call center companies that have the experience necessary to handle the service levels needed for today’s customers.

Outsourcing call center services is rapidly expanding and nearshore locations such as Central America have become a go-to area for outsourcing bilingual call center services both for the US and Canadian market.

Guatemala is known for its advanced technology and highly skilled and educated workforce. It has some of the most highly touted call center companies and is a top destination for Fortune 100 companies from the US and Canada. Call center services in Guatemala is mainly focused on bilingual services such as inbound customer service, web chat and Email response.

Major call center companies in Guatemala employ thousands of agents each. These call center companies are focused on businesses looking to outsource hundreds and thousands of call center support agents. Call center companies such as Telus, EGS, Allied Global, Xerox, Genpact, Capgemini, 247 Customer are some of the bigger players in the call center services space.

GuateCall, our bilingual call center services company, offers a boutique style service which differs from the other call center companies located in Guatemala. We are geared to help businesses looking for high quality call center services at an affordable price.

Benefits of using Guatecall for call center services:

  • Guatemalan call center companies have won many awards for their high level of customer service. GuateCall only hires the top 20% of the agents in the market giving you unparalleled call center services.
  • Guatemala has a very neutral accent so customer service representatives are much easier to understand and speak with than other offshore call center companies. GuateCall has strict English levels agents must reach in order to be hired for our customers.
  • Guatemala not only has a clearer accent in English but is known to have the most neutral accent Spanish in Central America as well. This allows bilingual conversation to flow smoothly no matter which region a Hispanic customer is calling from. Spanish has so many different accents and having a neutral accent helps when speaking to Hispanics that live all around the US, Canada and other Spanish speaking countries.
  • The Geographic proximity to the United States and Canada is a great benefit for Latin American outsourcing. Guatemala is Central time zone and just a short flight for multiple cities in the US.

GuateCall is different from other Call center companies. Call us to discuss your needs and see how we can be of benefit to your company at an affordable price!

Call Center Outsourcing Companies – Using Call Center Outsourcing – GuateCall

Call Center Outsourcing Companies – Using Call Center Outsourcing – GuateCall

by Guatecall Uncategorized

Call Center Outsourcing companies have become one of the most effective ways businesses have to boost customer service and satisfaction. Today’s customers are more demanding. They expect quick responses to their questions whether by phone call, email or chat.

Businesses have to decide between investing more in their in house call center or use call center outsourcing companies to accomplish the best possible customer experience at a controlled cost.

Benefits of using Call center outsourcing companies:

There are numerous benefits to using call center outsourcing companies such as:

  1. Expertise: High quality Call center outsourcing companies focus their complete attention on the customer experience and have the advantage of working with multiple business and industries which gives the experience necessary to learn and implementing best practices.
  2. Scalability: Scalability is a big benefit when using Call center outsourcing companies. They have the space, seating and technology available to handle scaling needs quickly. Call center outsourcing companies also have the dedicated HR department, recruiters, trainers and supervisors on staff to fill those seats.
  3. Price: The cost of internal employees is increasing yearly. New government regulations, training time, management time, infrastructure, taxes, payroll and much more is a heavy load to carry for businesses in the U.S. and Canada. Call center outsourcing companies are large enough to share a lot of the fixed overhead costs between a larger pool of employees. This eliminates a lot of additional costs and management time. If outsourcing to a nearshore location, there is also the benefit of a reduction in actual hourly wage over the current American call center agent.
  4. Time: Management has limited time and resources. Call center outsourcing companies allow management the ability to spend the majority of their time focusing on their core competencies while knowing that their customer service is handled by experienced call center outsourcing companies whose only focus is the customer experience and how to better manage it.

A business must decide the best approach for their customer experience. It can make a major investment of time and money creating an in-house staff. It can also select call center outsourcing companies that share the same vision. Both or a combination of the two are a crucial decision every company must make to assure their customers are receiving the best possible experience.

This article was written by Perry Silber, COO of GuateCall. GuateCall is a Near-shore contact center provider of multi-channel bilingual English and Spanish call center services located In Guatemala, Central America. Whether through voice or chat, we can provide superior services to your organization. If you would like to learn more about GuateCall and Call Center services in Latin America, please reach out to me at 713-474-2222 or by e-mail perry@guatecall.com.

English Spanish Call Center: Outsourced Bilingual Inbound Customer Service

English Spanish Call Center: Outsourced Bilingual Inbound Customer Service

by Guatecall News

Outsourced Bilingual Inbound Customer Service to our English Spanish Call Center

Outsourcing bilingual English and Spanish call center inbound customer service involves planning, implementation and constant monitoring to maintain the highest level of service possible. Outsourcing to a company that specializes in high quality bilingual customer care is imperative.

At GuateCall, we continually look for ways to improve your customer’s experience and have consistently rated as the highest performing outsource provider to our customers. Our QA team live monitors our call center agents and looks for areas of opportunity when giving feedback. Sometimes just a high five for a job well done makes all the difference.

Inbound customer service can come from multiple channels such as:

  • Phone calls
  • Web chat support
  • Email services
  • Social Media interactions

Delivering a great customer experience starts with proper planning and implementation. GuateCall has been in business for over ten years and our management has led customer service teams for well over twenty years. This experience creates a clear understanding of the value of the customer and the need to go above and beyond.

U.S. vs NearShore Outsourcing Services 

The U.S. based outsourcing provider is a great option for companies to outsource with. One of the biggest setbacks with outsourcing in the U.S. is the high turnover rate of call center employees. Also, the price of doing business with a U.S. outsourcing call center is typically between $23 to $30 an hour. This makes outsourcing the correct amount of call center agents a bit challenging.

At GuateCall, we become your brand advocates. We are able to service your clientele with our bilingual agents in both English and Spanish for one competitive price. GuateCall’s Nearshore call center is located in Guatemala. Just south of Mexico, Guatemala is known for its scenic landscape, friendly culture, warm service and robust nearshore call center services industry. The coffee is amazing also, but we’ll leave that for another discussion 😉  The Guatemala inbound customer service industry has consistently received accolades from the biggest corporations in the U.S.

Being nearshore allows companies to outsource to a highly trained bilingual staff, while significantly reducing the cost per agent. This will give your company the ability to dedicate the correct amount of agents to best service your customer’s needs.

Bilingual Customer Service Agent recruiting

Delivering a great customer experience starts with great customer service representatives. At GuateCall, we hire the top 20% of the market. We have a great reputation among agents in the call center industry in Guatemala which helps recruit staff quickly.

If you have a need to outsource all or part of your inbound call center services such as customer care, order taking, order processing, retention, appointment setting, web chat support and email response services, give us a call. You’ll be glad you did!

 

A DIME A DOZEN-How to Choose a Bilingual Inbound Customer Service Call Center Outsourcer!

A DIME A DOZEN-How to Choose a Bilingual Inbound Customer Service Call Center Outsourcer!

by Guatecall News

Inbound customer service outsourcing call centers are so plentiful, they seem as though they are a dime a dozen. Many countries have inbound call centers that will help you with the outsourcing of your customer service support, email support, web chat support as well as back office services.

What makes inbound customer service outsourcing support different from one country to the other and one outsourcing call center to another outsource call center?

When deciding on a location for outsourcing your bilingual inbound customer service and support, consider the following:

  • Country
  • Cultural affinity
  • Cost
  • Size of outsource call center
  • Management

Choosing a country when outsourcing inbound customer service that is in close proximity to your target market helps increase face to face interaction between your team and the outsource provider. Shorter flights are not only more cost effective, but are less draining on your employees. The similar time zone is also a major benefit to increasing communication between your company and the outsource call center provider. Email response is faster and a quick phone call, even multiple times a day, is easily managed.

Cultural affinity plays a major role when selecting an inbound phone support outsourcer for customer service calls. When outsourcing to nearshore outsourcing call centers, the agents working in those centers are familiar with their nearshore neighbors and most likely have family and friends that live in the U.S. and Canada. They are also highly influenced by North American TV, music as well as other media. This influence greatly increases bonding on customer service phone calls.

Cost control does not have to mean a reduction in customer service. Spending the time to find the right outsource call center provider helps control costs, while looking for ways to increase your customer service experience. Inbound customer service outsource call centers located Nearshore (close to the U.S.) offer a significant savings to their U.S. and Canadian outsource providers. More so, they also offer bilingual services, such as Spanish, usually at no additional expense. Nearshore inbound customer support outsourcing can also be cost controlled by a mix of other services such as email response and web chat response. These services are usually offered in both English and Spanish. Other languages are also available.

Who says size doesn’t matter? 🙂  A key to finding the right inbound outsource call center partner is deciding on the size of the company you want to work with. There are multiple call center sites in different nearshore locations offering phone support, email response, web chat support and BPO services. Many have well over 1000 seats per center. There is also the smaller, more nimble call centers that run from 100 to 500 seats. For medium to smaller companies, these size centers have the ability to offer a more personalized customer service experience while still being large enough to be technologically advanced and current in the latest outsourcing technology and processes.

Management is a key element in the outsourcing process. It’s very important that management’s style from both the customer and the outsource provider share the same vision and common beliefs when it comes to providing customer service support. Having a clear understanding of the targets needing to be achieved is a given. A good outsource management team will also find creative solutions and find ways to help reduce overall cost to benefit ratios. Better yet a good outsource provider will have a team learn the business and help suggest ways to increase revenue while maintaining costs to net a higher revenue to cost benefit.

GuateCall has built a reputation of delivering high end bilingual English and Spanish call center and BPO services from Guatemala, Central America. The Multi channel services offered include but are not limited to phone, email, online chat and social media response. GuateCall offers its services to companies in the United States, Canada as well as throughout Latin America in countries such as Mexico, El Salvador, Honduras and a host of other Central and South American Countries. The key to GuateCall’s success is its ability to become an extension of the brand it represents and instilling a can do attitude within the culture of the company. This helps build a great customer experience for both the end consumer as well as the outsourcing client.

GuateCall is located just a short 3 hour flight from Multiple destinations in the United States, such as Miami, Houston, Dallas, Los Angeles, Newark and Atlanta. This major convenience allows for more face to face contact opportunities with our clients.  With its beautiful scenery and friendly people, Guatemala is an ideal destination to mix both business and pleasure.

Another great benefit to the bilingual Guatemalan call center agent is their accent neutrality. It’s a given that we employ agents that are easily understood in English, but did you know that Guatemala is famous for its accent neutral Spanish? No wonder Guatemala has become a hot spot for learning Spanish by so many tourists. Our bilingual agents can help your business tap the $1.2 trillion U.S. Hispanic consumer market by being able to communicate with your clients not only with an easily understood Spanish accent but with a cultural connection as well.

Guatemala is a major player in the inbound customer service contact center outsourcing space and provides contact center support to many of the top Fortune 500 and 100 companies in the U.S.  This leads to a tremendous pool of qualified, well versed employees in all ranges of work from inbound customer service, click to chat services as well as email response and all types of back office work.  Needless to say, at GuateCall, we target the top 20 percent of the contact center workforce in Guatemala. This gives us access to a well versed, highly tenured and skilled staff. Since GuateCall is not a public company, as most of the call centers in Guatemala are, we have the ability to cut a lot of the fat from our competitors prices and offer the highest standards at a fair price.

Isn’t it about time you learned more?

This article was written by Perry Silber, COO of GuateCall. GuateCall is a Near-shore contact center provider of multi-channel bilingual English and Spanish services located In Guatemala, Central America. Whether through voice or chat, we can provide superior services to your organization. If you would like to learn more about GuateCall and Call Center services in Latin America, please reach out to me at 713-474-2222 or by e-mail perry@guatecall.com.

 

Outsourced Call Center Services – Top 3 Reasons To Outsource

Outsourced Call Center Services – Top 3 Reasons To Outsource

by Guatecall News

Outsourced call center services are at an all time high. Customer’s expectations are at an all time high as well. Businesses are looking for ways to differentiate themselves from their competition and meet their customer’s needs. Outsourced call center services allows companies the ability to cater to customer’s expectations while maintaining the flexibility needed to control costs.

Companies must find outsourced call center services companies to meet the demands of their business.

Outsourcing companies are plentiful. They key is to find the outsourced call center services company that is the best fit for where the business is now and its plans for the future. The outsourced call center services company you select needs to be managed with the same priorities as you would have in house and communication between management and employees must be fluid.

Most larger companies choose to outsource their customer service, web-chat, back office services and other call center services. There are multiple reasons for this. One of the main reasons is the ability to spend their resources on increasing their brand awareness and allow specialized call center services companies to help with customer interaction. Also due to their size, they can use different outsourced call center services companies in different parts of the world to best maximize their cost to value ratio.

Today’s outsourcing environment and more specifically technology, has helped level the playing field in the outsourced call center services space.

Smaller companies now have the same access to outsourced call center services as larger businesses. As technology advanced, smaller boutique outsourced call center services providers have jumped into the market and have created the ability to help service smaller companies. Smaller businesses now have the ability to take advantage of outsourced call center services which were not around just a few years ago. With more call center outsourcing companies using cloud services, it is now a more simple process to have outsourced call center services used in a more transparent manner. Live call monitoring, QA calibrations, real time data entry and reporting are just a few of the ways that companies can feel more secure and part of the process when it comes to working with call center outsourcing services companies.

Here a few benefits of outsourced call center services:

Experienced management

Today’s companies are under more pressure than ever to do more with less. It’s great to know that when outsourcing to a reputable outsourced call center services company, you not only get a great call center agent, but an entire infrastructure of management that helps from recruiting staff, to motivating them, to monitoring the quality of calls and taking care of things such as payroll, absenteeism and other employee related issues. Just as important, an experienced management team spend time to understand your business and help advise and implement ways to benefit the utmost from the outsourcing relationship.

 Scalability

Call centers focus a lot of time, effort and resources to hire the best talent. A dedicated HR staff is constantly recruiting talent that fits their client’s needs. With larger spaces and room for growth, call centers can quickly ramp up when a customer needs increases. More so, since ramping up is a normal occurrence in the outsourced call center services industry, management is well versed and capable to handle the needs of their client quickly and efficiently.

Cost

Lets face it, the cost to run an efficient call center is high. The rent, maintaining the facilities, equipment as well as the operations management and staffing are a major drain on a company’s budget. Call centers have the benefit of spreading these expenses across their entire client base allowing for a more affordable solution. There is also the cost of salaries, health insurance, retirement plans, lunches, prizes, the list goes on and on.

When comparing costs of outsourced call center services, companies can choose outsourcing onshore to a local area call center. They can outsource offshore to drastically reduce the cost of labor or they can choose nearshore, greatly reducing cost while still having most of the onshore conveniences.

GuateCall, which is located nearshore in Central America, is perfectly situated to help your business. Located just south east of Mexico in Guatemala, we offer high end bilingual English Spanish call center services and superior customer interactions while reducing costs by 30-50%. We offer inbound, outbound and a blended service, as well as web chat and email response. Our multicultural, fully bilingual staff will help deliver the high touch service customer’s have grown to expect while still controlling costs with our lower labor rate in Guatemala.

At GuateCall, we pride ourselves on being an extension of your brand and working hand in hand with your team to meet company targets while upholding the vision of your company. Take the opportunity to reach out to us and see how GuateCall will help your business grow!

This article was written by Perry Silber, COO of GuateCall. GuateCall is a Near-shore contact center provider of multi-channel bilingual English and Spanish services located In Guatemala, Central America. Whether through voice or chat, we can provide superior services to your organization. If you would like to learn more about GuateCall and our outsourced call center services in Latin America, please reach out to me at 713-474-2222 or by e-mail perry@guatecall.com.

Outsourced Bilingual English Spanish Call Center Support – GuateCall

Outsourced Bilingual English Spanish Call Center Support – GuateCall

by Guatecall News

GuateCall’s bilingual English Spanish call center services will help you penetrate the U.S. Hispanic market and build a loyal Spanish speaking customer base. Whether you need inbound customer service, web chat or email support, our fluent Spanish call center agents are here to help. Our Spanish call center also helps by providing outbound services to generate new customers as well as other services such as market research and follow up calls.

The U.S. Hispanic population has an immense buying power and is growing rapidly, not only because of its size, but because its average household income is growing considerably. Major companies have focused on this population for years and other savvy companies are now targeting this market as well. GuateCall’s bilingual English Spanish call center support is prime to help you reach this growing market. GuateCall offers a best in class outsourced call center support experience. We do this through our American owned and run bilingual English Spanish call center support center located nearshore in Guatemala, Central America.

The U.S. Hispanic population is now over 57 million people and growing.  In 2015, Hispanics controlled $1.3 trillion in buying power, an amount larger than the GDP of Australia or Spain, according the Selig Center for Economic Growth, up 167% since the turn of the century. The increase is more than twice the 76% growth in non-Hispanic buying power during the same period. The center’s projections show U.S. Hispanic buying power continuing this trend, reaching $1.7 trillion by 2020.

Worldwide, the Spanish speaking population is growing and with the developed internet connectivity that is now well established in Latin American countries especially Mexico, Guatemala and the rest of Central America as well as South America, the need for Spanish call center support has never been greater. The Hispanic population and more specifically, the younger Hispanic population is very brand aware and love to shop. They use their mobile phones as their preferred method of shopping online. They love seeing brands speaking their language and appeal to their culture. It creates a unique connection between them and the brand which translates to loyal customers and a large revenue stream.

When picking a bilingual Spanish call center to help service the Hispanic population, the choice between using a US based call center and a nearshore call center become clear. The obvious choice would be to look at nearshore call centers. Here are a few of the great benefits to outsourcing nearshore to a bilingual English Spanish call center company:

  • The ability to have a large supply of native Spanish speakers to service your customers.
  • No need to pay the premium wages for Spanish call center agents like in the US. This is a significant savings that can range from 30-50%.
  • Guatemalan Spanish Call center agents in particular have a very neutral Spanish so they are easily understood by all Spanish speakers.

GuateCall’s bilingual nearshore English Spanish call center is perfectly situated to help you penetrate and service the Spanish speaking Hispanic market. Guatemalan Spanish Call Centers are so successful because they are known throughout the world as having a very neutral, easily understood Spanish accent. No matter where the Spanish speaker is from, our Spanish call center agents will be easily understood.

GuateCall’s Spanish call center agents can help you with maintaining and or creating ways to target and service the Hispanic population. Some of the offerings for our Spanish call center services include:

  • Inbound Spanish Call Center Support
  • Outbound Spanish Call Center Services
  • Spanish Customer Service
  • Spanish Up-Sell and Cross-Sell
  • Spanish Retention Programs
  • Spanish E-mail Services
  • Spanish Web Chat Solutions (Click to Chat)
  • Spanish Business to Business Programs (including Demand Generation & Appointment Setting)
  • Spanish Market Research
  • Spanish Satisfaction Surveys
  • Spanish Lead Generation and Qualification

At GuateCall, we pride ourselves on being an extension of your brand. We work hand in hand with our customers to meet targets while upholding the vision and mission of the company. Take the opportunity to reach out to us and see how GuateCall will help your business grow!

How to Choose the Right Outsourced Call Center?

How to Choose the Right Outsourced Call Center?

by Guatecall News

There are so many options to choose from in the outsourcing industry today, how does a company decide in who’s hands to put their customer interaction?

Usually, when speaking with companies or industry experts, the first question we hear is what do you charge for bilingual inbound customer service support? There is usually a target range broken down to some country average such as Guatemala is X Dollars per hour, Mexico is Y Dollars per hour and the U.S. is Z Dollars per hour etc etc.

My thought is, how long is a piece of string? What kind of support?  What level of knowledge does the agent need to give the customer experience necessary? What level of English does he or she need to have? What quantity of agents and how many hours? In what way can our call center be a difference maker in the customer’s business? The list goes on and on.

So how to choose? Obviously price plays an important role in any buying decision. We always want to strike a balance of affordability and high end service. The key is to give great value. At Guatecall, we positioned ourselves as offering a higher level of service while staying in a more affordable price range. We did this by locating our call center nearshore in Guatemala, Central America.

Being nearshore and employing people from the top 20% of our robust contact center industry, mixed with our can do attitude and environment, allows us to give our customers great service and value, our employees a higher pay as well as give back to our community.

Given all that, you might say, great but other companies say similar things. That’s true and some might also actually do it ;-).

When I read about companies and what they speak about when it comes to customer experience, the word passion pops up often. But what is this passion about? Every company is, or atleast was, passionate about something. The key is to understand what the company is passionate about and if we, as an outsourcer, share the same passions and set of values. If so, we are well on our way to a mutually beneficial relationship. If not, well that’s why there is chocolate, vanilla and every other flavor under the sun.

By aligning your company with our Latin American bilingual English Spanish call center, you will be well on your way to scaling your business and increasing revenue. Our call center is well versed in inbound and outbound services, web chat (click to chat), email response, surveys and other critical business needs. With our aligned passion and can do attitude, the sky is the limit! How can we help you succeed?

This article was written by Perry Silber, COO of GuateCall. GuateCall is a Near-shore contact center provider of multi-channel bilingual English and Spanish call center services located In Guatemala, Central America. Whether through voice or chat, we can provide superior services to your organization. If you would like to learn more about GuateCall and Call Center services in Latin America, please reach out to me at 713-474-2222 or by e-mail perry@guatecall.com.