Latin America- Fastest Growing Outsourcing Destination
With demand for a better customer service experience at an all time high, companies are finding the need to outsource more of their multi channel customer services to contact centers that have the experience necessary to handle the heightened demand of today’s customers.
The global market for outsourcing is rapidly expanding and near shore locations such as Latin America and specifically Central America have become a go-to area for outsourcing services such as Voice, Email and Chat.
Guatemala and specifically Guatemala City, with its advanced technology and highly skilled and educated workforce, has become a go-to destination for some of the top companies in the United States and Canada.
Major outsources are servicing the American as well as Canadian markets and now are expanding to the European markets. Telus, EGS, Allied Global, Xerox, Genpact, Capgemini, 247 Customer & Intouch are some of the bigger players in the Guatemalan market today.
GuateCall, a boutique contact center also located in Guatemala City, is uniquely situated in this Central American market and offers companies looking for a higher end customer service experience at an affordable price an opportunity to outsource services to a nearshore location.
There are some major overall benefits when outsourcing to Latin America and specifically Guatemala, Central America.
- Guatemalan people are known for their customer service skills and that mentality is a major benefit when the needs for quality customer service experiences is at an all time high.
- Guatemala has a very neutral accent so customer service representatives are much easier to understand and speak with than Indian or other call Centers in the industry.
- Guatemala not only has a clearer accent in English but is known to have the most neutral accent Spanish in Central America as well. This allows bilingual conversation to flow smoothly no matter which region a Hispanic customer is calling from.
- The Geographic proximity to the United States and Canada is a great benefit for Latin American outsourcing. Guatemala is Central time zone located and just a short flight for multiple cities in the U.S.
If your customer service experience is in need of some extra help and are looking to increase customer loyalty, referral business and retention of clients in this highly competitive marketplace, feel free to reach out to us to learn how customer service from GuateCall can differentiate your company from its competitors at an affordable price!
This article was written by Perry Silber, COO of GuateCall. GuateCall is a contact center in nearshore Latin American/ Central America. Our call center is a provider of multi-channel bilingual English and Spanish services located In Guatemala. If you would like to learn more about GuateCall and its services in voice, chat or email in both English and Spanish, pleas reach out to me at 713-474-2222 Ext 116 or by e-mail.
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